◗ What the research actually says
The big studies all say the same thing: the tools are everywhere, the results are rare. The difference is never the model — it's how it's applied.
of companies report no material bottom-line impact from gen-AI — yet.
McKinsey ↗struggle to scale AI past pilots into real value.
BCG ↗avoid AI use cases over data & risk concerns.
Deloitte ↗of small businesses now use gen-AI — most don't know where to start.
U.S. Chamber ↗they'll embrace AI — if they trust who's behind it.
Edelman ↗That's the gap I live in: one real use case, measurable before the next — human-led, no hype, and you keep the keys.
◗ Receipts, not promises
// every capability, accounted for — no theatre, lotta ins, lotta outs.
From a napkin idea to a shipped product. Idea-accelerator energy, minus the committee. Yeah, nah, no committee.
Define the funnel, wire up Mailchimp, and make the numbers move. Yeah, nah, that’s just, like, your funnel, chur.
Support that deflects tickets and — royal command — does not make things up.
Profit from AI across workflows and team fluency — while core creativity stays human-led.
Translation and true cultural adaptation, so a concept lands in every market it visits. Led by a fluent French speaker — BA in French, Légion d’honneur, GTM for EMEA’s top 50 brands.
Brand-building that leans all the way in — so you don't look like every other AI startup.
Big-company operations on your indie tools — Shopify, Square, Stripe, Mailchimp — wired to run like a machine. Sweet as.
◗ How the engagement runs
No retainers, no standing meetings about meetings — yeah, nah. The goal is to get you going in a quarter — then hand you the keys. I'd rather launch you and leave than be a line item that never ends.
Two weeks of riffing. I learn the business, the taste, and the real goal — then we name the one thing worth building. Heaps clearer after that.
We scope it for real — funnel, stack, edge cases, the tax-nexus-and-recommendation-engine stuff nobody warned you about. A solid plan you could hand to anyone. You won’t have to.
I build it with you, in the open — AI for leverage, TPM rigour for the finish. You end the quarter with a shipped product, not a deck.
◗ More value, not less — for a fraction
The big firms each own one thing. You get all of it — from one person who has actually shipped.
AKQA · Instrument · Work & Co
Range & creative taste.
Accenture
Data & scale.
McKinsey
Frameworks & rigour.
Le Nous Royal
All three — made to measure. Built & shipped in the real world, 1:1.
À la carte, that range runs:
You shouldn't have to choose between range, data and frameworks — or hire three firms and eat their overhead to get them. One accountable person, made to measure: a creative shop's taste, a consultancy's data, a strategist's frameworks — plus the real-world, founder-level experience and 1:1 attention the big guys can't sell. They charge crazy sums because they are the man. Le Nous Royal helps you beat the man — without becoming him. Our rates are value-based, not crazy.
◗ What a quarter can look like
A typical quarter is one hero build + two or three supporting deliverables, plus a standing slice of senior capacity. You pick the hero; we pick the supporting cast in week one.
A representative quarter — not a parts list. I don’t invoice tasks; I learn the business and build what actually serves it. Heaps better than the hourly model.
Hero build · pick one
A working v1 in real users’ hands — concept to live MVP. Yeah, nah, it actually ships.
Deployed, with evals in CI — not a demo that dies on Monday.
A live “you might also like” that earns its keep.
Email + funnel re-architected, instrumented, converting.
Migrated and humming on Shopify / Square / Stripe / Mailchimp.
A coherent identity + asset kit your team can actually use. Sweet as.
Supporting moves · pick two or three
Twelve weeks is enough time to ship something real — and not enough to overthink it. Yeah, nah, that’s the whole point.
◗ Receipts · the dots I connected
None of this was a solo act of genius — it was orchestration. A programme manager’s job is connecting the people, teams, and pieces into one thing that actually ships. Imagine what dots I can connect for you.
I helped launch Google's Star Trek computer. Now you can have your own.
The Verge “…the most successful by far.” Redesigning Google — “A Beautiful Revolution” (Project Kennedy) · read ↗The work, in the press
— Frequently, fairly, asked
Often, yes — and you're right to be wary. The going model: a six-month roadmap, a buzzword deck, a fat retainer, and a pilot that moves nothing. The studies back the skepticism — 80%+ of companies see no bottom-line impact from gen-AI yet. We do the opposite: one person, one real problem first, working output before you commit. We help you beat the man; we're not the man.
One person. That's the whole joke — and the whole pitch. You get the range of an agency without the agency: no account managers, no hand-offs, no junior doing the actual work. The person you hail is the person who ships.
Less than betting on a team you’ll never meet. One quarter, one scope, fixed fee — if the fit’s wrong you’ll know in week two, not month six. And everything we build is yours: documented, handed over, and runnable without me. Chur.
Then I’m probably the wrong call — and I’ll say so in the first conversation. This is built for 0→1 and modernise-the-stack work, not for staffing a 40-person org. Honest fit beats a signed contract.
I write it. AI for leverage, hands on the keys, TPM rigour on the finish. gatefold.fm went idea → App Store in 30 days the same way.
Because range is the product, and a beige consultancy site would be lying about it. The work underneath is dead serious. The rug just ties the room together.